"General" marketing gets all the fun! However, The Black Fellini plans to change all of that ;)
"Tipping Point" in addition to utilizing bold vision and making bold moves for this big picture, TP is flat balls out! I mean this is everything the TBF stands for!
AMV BBDO produced Tipping for approx. $15M USD, for this single spot! Aside from the amazing visuals provided by director Nicolai Fuglsig, the back story is equally as compelling. This is sustainable production at its finest. The production company built roads, created an entire village and hired locals from a neighboring village to work in the spot ...I wonder if they got paid scale? Ok, I'll reserve that for another blog, but my point here is think big or go home! If you never tried Guinness Stout you will certainly buy some company schwag, or be open to try one now. And for certain Gunniess has purchased a sizeable, valueable piece of cerebral realestate in the frontal lobe of your brain! This spot ranks up there with the first time you see Tron, Star Wars, or Micheal Jordan dunk! I mean the impact is undeniable. The result is totally cool!
I will use this spot to create the TBF rating system. 5 Cellini (Rolex) watches = great, 4 Cellinis from The Black Fellini = good. 4 1/2 means there is a lil room for improvement somewhere. We won't bother with 3, 2, or 1 in the TBF rating system, because that stuff won't even be reviewed on this site, which celebrates greatness overall, ya dig?
"Tipping Point" in addition to utilizing bold vision and making bold moves for this big picture, TP is flat balls out! I mean this is everything the TBF stands for!
AMV BBDO produced Tipping for approx. $15M USD, for this single spot! Aside from the amazing visuals provided by director Nicolai Fuglsig, the back story is equally as compelling. This is sustainable production at its finest. The production company built roads, created an entire village and hired locals from a neighboring village to work in the spot ...I wonder if they got paid scale? Ok, I'll reserve that for another blog, but my point here is think big or go home! If you never tried Guinness Stout you will certainly buy some company schwag, or be open to try one now. And for certain Gunniess has purchased a sizeable, valueable piece of cerebral realestate in the frontal lobe of your brain! This spot ranks up there with the first time you see Tron, Star Wars, or Micheal Jordan dunk! I mean the impact is undeniable. The result is totally cool!
I will use this spot to create the TBF rating system. 5 Cellini (Rolex) watches = great, 4 Cellinis from The Black Fellini = good. 4 1/2 means there is a lil room for improvement somewhere. We won't bother with 3, 2, or 1 in the TBF rating system, because that stuff won't even be reviewed on this site, which celebrates greatness overall, ya dig?
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